Starting your own accounting firm? In Step 2 of the series, CPA Fred Passelli breaks down how to get your first organic clients — by building a simple website and getting found online. No marketing background required. What's covered: Building your website (Squarespace or WordPress) — the key pages to include Setting up your Google Business Profile (hours, phone, booking, reviews) Getting reviews from past clients to rank higher locally Ranking for "CPAs near me" in your local area Showing up in AI search (ChatGPT, Gemini, Grok) with an FAQ page